Back in the Spring of 2013, it was announced that Super7 would be starting production of new 3-3/4" ALIEN action figures "based on" the old unproduced Kenner prototypes. The Internets were abuzz... reactions from ecstasy to nerd-rage with nary a moderate view to be found. Some were excited about finally seeing vintage-style toys produced for this iconic property; others were outraged that commencement of production would somehow devalue the precious remaining pre-production and prototype figures from the late-'70s. Me, I don't see how producing new toys can have a devaluing effect on pre-prods and protos for a line that was never made. If anything, I thought that commencement of new production would increase interest in the unproduced vintage line and maybe even spike values. But what do I know...
Anyway, Super7 marketed the Hell out of the property and did it in very clever ways. At the 2013 San Diego Comic Con, they sold "early-bird kits" that mimicked Kenner's originals for Star Wars. This was essentially pre-paying for the set of five figures - Dallas, Ripley, Kane in spacesuit, Ash and the Alien - for delivery later in the year.
|The Early Bird Package envelope|
|Reverse of envelope|
|Contents of the Early Bird package|
|"Salesman Sample" promotional box|
|Reverse of box|
|Note included in the box - pretty funny stuff :-)|
|Kane "sample" - unpainted|
|Helmet is removable|
|The Big Chap|
|Clear dome is removable - inner jaws are movable|
Fast forward to yesterday, and the production figures finally arrive:
Well, there you have it. Wave One of the new ALIEN figures. Personally, I really have little to no interest in any action figures but vintage Star Wars, but ALIEN is one of my favourite movies ever and the vintage styling of these toys just sucked me right in... and I suspect I'm not alone. I hope this post will be helpful to those other collectors who are interested in the line, as a photo reference of the production figures as well as a brief history of how they were marketed.